5 years ago I remember WANTING to go natural. Unfortunately, I was unaware about YouTube videos on hair care, Vlogs, blog and such so I decided to maintain my natural hair for myself. For people like myself who are unaware of social networking platforms I was gravely disappointed when I realised that there wasn't a natural hair or holistic health mag that explicitly focused on an alternative lifestyle. I felt I couldn't relate to products, magazines and people and quite simply I felt alone.
Nowadays, the majority of companies are stretching their claws into the natural hair scene and sadly, because money talks in business, brands that do cater explicitly for people (who wish to purchase chemical free products) may not be as visible. For me, this is why natural hair meet-ups, events and conferences are of major importance. To some degree such events remove the power of big hair care giants and place it right into the hands of the people who are passionate about natural hair and its maintenance.
These events are great if you want to find out about businesses, products and people who are advocates natural hair and alternative living. However, some argue that mainstream companies are realising that there is a demand for natural hair products thus; they are creating products for us and in response to that, I typically ask "What took them so long?" Women with natural hair always existed; they just laid low under the wigs, weaves and extensions. Now things have changed, women are just more confident about letting their manes and crowns out and that's all there is too it really.
What do you think? Do you feel mainstream companies are just jumping on the bandwagon or do you feel they are trying to create products that all women including naturals can benefit from?